Amara Raja believes in influencing and improving the quality of life by building institutions that provide better access to better opportunities, goods and services to people all the time. With innovative engineering, research and design, Amara Raja has grown with partnerships and information sharing with world leaders.
Amara Raja is committed towards latest generation technologies by developing and manufacturing globally competitive, customer focused products of world class quality and responsibly introducing these products into relevant markets.
Amara Raja Group Vision 2025 - We will be a Top 500 global group redefining businesses to deliver High Social Impact, by anticipating future trends, building preferred brands and leveraging talent & technology.
The group over the years has been recognized for its efforts in the field of HR and has earned accolades like Best Employer award, Continuous Innovation in HR Strategy and Excellence in HR through Technology. The group currently employs over 7000 people and has 6 manufacturing units located in Chittoor district in Andhra Pradesh.
Amara Raja Batteries Ltd, (ARBL) is the largest manufacturer of Standby Valve Regulated Lead Acid (VRLA) batteries in the Indian Ocean Rim comprising the area ranging from Africa and the Middle East to South East Asia. Based in Hyderabad, with a fully integrated manufacturing unit at Tirupati, Amara Raja VRLA Batteries has reached a position of leadership in a very short span.
ARBL is the largest supplier of VRLA SMF stand-by batteries to core Indian utilities such as Indian Railways, Power Generating stations, BSNL, MTNL, VSNL, ITI and HTL. Major MNCs like ABB, Alcatel, Ericsson, Fujitsu, Lucent, Motorola, Nokia, APC and Siemens are some among ARBL’s clientele.
Amara Raja is a part of a global supply alliance that includes Johnson Controls Inc., USA, and JC Batterien in Germany. This alliance supplies batteries to every major auto manufacturer in the world including General Motors, Ford, Daimler Chrysler, Toyota, Volvo, Hyundai, Maruti, Nissan, Honda, Volkswagen and Fiat among others.
Amara Raja pioneered the application of VRLA battery technology as a premier Industrial Batteries in India with the launch of AmaronVoltTM PowerstackTM, Amaron QuantaTM & AmaronsleekTM, a high integrity, long life battery designed to take care of critical standby applications for sectors such as telecommunications, railways, power generation and distribution, defense, and the oil and gas offshore. The success of this technology led to its application in new areas such as motive power, UPS and solar energy. The only maintenance-free valve regulated lead acid (MF-VRLA) batteries available in India in their respective segments; these batteries have several unique features that give them an edge over conventional Industrial batteries.
ARBL has prestigious OE clients like Ford, Daimler Chrysler, General Motors, Ashok Leyland, Hindustan Motors, Tata Motors, Mahindra & Mahindra, Fiat, Honda, Maruti and Hyundai... The company entered the replacement battery segment with the launch of AMARON Hi-lifeR auto batteries in January 2000 and the recent success was the launch of AMARON PRO BIKE RIDER TM, the only 60 month warranty batteries for Two-Wheelers alongside the prestigious PRO, GO, FLO range for automotive applications with the highest CCA and RC. These are the first zero-maintenance, high performance and long life batteries in these categories and have become the benchmark for quality and reliability in their respective fields.
Amara Raja’s plant is located in Karakambadi, a village 12 km from the temple town of Tirupati. The existing facility is ISO9001, QS9000 and TS 16949 certified by RWTUV Germany, EMS, OHSAS and TQM compliance. The plant is part of the most completely integrated AGM SMF VRLA battery manufacturing facility in India with all critical components, including plastics sourced in-house from existing facilities on-site. This gives Amara Raja complete control over inventory and product quality.
To cater to the ever changing customer needs, Amara Raja has also built a VRLA Battery Excellence Centre – the first of its kind in Asia. This research and engineering centre has been conceived as a completely self-sufficient facility with a full range of testing equipment. The centre incorporates all the latest gadgetry for SMF VRLA battery performance evaluation, design and life testing and also has capabilities for application engineering, vehicle systems study, simulations and computer-aided design including a full calibration laboratory on site. This also validates and offers authentic quality checks to last the wear and tear experienced by Industrial batteries for a longer period of time.
As a result, Amara Raja is uniquely placed to offer substantial benefits on sizing of VRLA SMF batteries and electrical systems to its industrial and OEM customers and will be able to effect valuable improvements in product performance and manufacturing techniques. Furthermore, this centre will not only serve the needs of the domestic market, but also be a resource for alliance research and development projects.